Trade Promotions constitute the largest expenditure for Consumer Product Goods (CPG) Companies. Trade Promotion expenditures continue to spiral – they were roughly 13% of revenues at the turn of the century, but are now to close to 18% of sales for such companies. This has occurred in spite of a huge investment in Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) software systems to manage and control these expenditures with vendors like SAP, Oracle and Siebel. It is clear that financial Control Systems alone do not improve Effectiveness and Efficiency of Trade Promotion Decisions and solutions that support and improve the Trade Promotion decision-making process are critically needed. These systems need to be inter-operable with existing planning and control systems.